Essence of Aotearoa

Crafted in New Zealand using the pure oil of the Douglas Fir tree, FIR captures the essence of our native forests - clean, green, and enduringly calm.

A unisex fragrance that reflects the quiet strength and natural beauty of Aotearoa.

About FIR

FIR Signature Collection

Welcome to FIR’s signature range - a modern expression of nature’s quiet strength and beauty, crafted to be worn by all.